Staff Product Designer

Alexandre
Schrammel.

Staff Product Designer with 10+ years of experience designing enterprise SaaS platforms, design systems, and complex authoring tools reaching millions of users. Strong focus on platform UX, system architecture, and close collaboration with engineering to unblock teams and enable scalable product development.

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São Paulo, Brazil

Professional Experience

Appcues

03/2022 — Present

Senior Product Designer

  • Led hands-on design of the core experience authoring platform serving 1000+ enterprise customers, partnering closely with a Principal Engineer to define UX architecture and technical constraints
  • Designed and implemented a foundational design system and authoring model that enabled multiple product teams to ship new building capabilities 30% faster
  • Owned UX for complex platform initiatives including Flows 2.0, Launchpad 2.0, embedded experiences, and AI-powered features (Captain AI) impacting millions of end users
  • Collaborated deeply with engineering to improve developer experience, interaction consistency, and system scalability, reducing QA friction by 40% across multiple teams
  • Acted as a force multiplier across teams by unblocking design and implementation challenges in shared platform areas

Podopolo - Modus Create

01/2021 — 03/2022

Lead Product Designer

  • Defined the product and design vision for a consumer-facing mobile application, spanning listener, podcaster, and content discovery experiences
  • Led and mentored a small design team while collaborating with engineering teams
  • Built and maintained a shared design system, increasing delivery speed and consistency across teams

Platform Builders - Fintech

04/2020 — 12/2020

Product Design Specialist

  • Designed fintech and banking products for enterprise clients including Telefônica (Vivo) with 100M+ subscribers, Energisa, and DPSP
  • Led initiatives focused on interaction consistency, UX quality, and scalable design patterns
  • Supported designers through mentorship and best-practice sharing

Xerpa - Xerpay / Growth

11/2019 — 04/2020

Senior Product Designer

  • Worked within a Growth team to improve activation, engagement, and retention across a multi-product HR and payroll platform
  • Supported experimentation and data-informed design decisions

Zup Innovation - Financial Services

03/2019 — 11/2019

Senior Product Designer

  • Served as lead designer for enterprise financial applications in regulated environments
  • Owned research, discovery, UX strategy, and UI execution across complex workflows

Education

In Progress, Part-Time | Expected 2028

Bachelor's Degree - Computer Science

UniAmérica - São Paulo

Graduated 2016

Associate's Degree - Graphic Design

IESB - Brasília